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Content and design
Choose a theme without losing content fidelity
Understand how themes change presentation while preserving the same portfolio data and public meaning.
step 1
Start from audience fit
Use restrained themes for executive and operator portfolios, sharper editorial themes for public thought leadership, and minimal themes for product or engineering proof.
- Choose a theme for the reader, not just personal taste.
- Preview long case-study titles before committing.
- Keep visual changes separate from content rewrites.
step 2
Check the same content across themes
Theme switching should preserve section order, links, metrics, and public claims.
- Compare hero, outcomes, and contact sections after switching.
- Confirm images remain cropped intentionally.
- Use the theme fidelity gate for release-critical changes.
step 3
Respect brand contrast
Readable text, predictable navigation, and stable layouts matter more than decorative styling.
- Avoid long headings inside compact cards.
- Do not rely on color alone for meaning.
- Check light and dark variants when a theme supports both.