Publishing and domains
See who is reading, without cookie-banner theatre
Folio counts page views and conversions first-party and cookieless. You can also bring Google Analytics, Tag Manager, or PostHog.
step 1
Read the built-in Insights
Page views, sessions, top paths, and conversion events are collected first-party with hashed visitor identifiers and no tracking cookie. Conversions include a scheduling link being opened and a resume, portfolio, or press PDF being downloaded, which are the events that actually mean something on a personal site.
- Check which pages people land on, not just how many.
- Watch resume downloads. That is the signal a recruiter engaged.
- Do not read anything into single-day spikes.
step 2
Bring your own analytics if you want to
You can add a Google Analytics 4 measurement ID, a Google Tag Manager container, or a PostHog project key. These load through the consent layer, so an EU visitor who declines is not tracked by them.
- Add only the tools you will actually look at.
- Remember that third-party tags are what makes a cookie banner necessary.
step 3
Know what the numbers can and cannot tell you
A personal site gets small numbers, and small numbers are noisy. A single share can double a week. Read the direction over a month rather than the height of any one day, and treat a resume download as worth more than a hundred views.
- Compare months, not days.
- Treat conversions as the real metric and views as context.
- Do not redesign the site because of one quiet week.