The Folio blog
Portfolios, resumes, and getting hired.
Practical, no-fluff guides on building a portfolio that ranks, writing a resume that gets past the bots, and owning your corner of the internet. Written by the team building Folio.
All guides
Careers
Video interview tips: win it before anyone dials in
The medium flattens your energy, strips out the small cues that build rapport, and adds a whole category of failure that does not exist across a table. Almost all of it is controllable.
18 Jul 2026 / 7 min read
Careers
How to research a company before an interview, fast
Research is not trivia insurance for the question about what you know about them. It is the raw material for answers that fit their situation and questions a generic candidate cannot ask.
18 Jul 2026 / 8 min read
Careers
How to handle a counteroffer from your current employer
A counteroffer feels like a compliment and works like a retention tactic. Read it for what it is before the raise talks you out of a decision you already made.
18 Jul 2026 / 8 min read
Careers
How to get a job with no experience
Every listing wants experience and no employer will hand you the first bit. The way out is to stop waiting for permission and start manufacturing proof.
18 Jul 2026 / 8 min read
Personal branding
Personal website vs portfolio: which one should you build
The two overlap enough to blur together and differ enough to matter. One is a home for you; the other is a case for your work. Knowing which you need decides the whole build.
18 Jul 2026 / 7 min read
Personal branding
Elevator pitch examples and how to write your own
A pitch is not a sales script. It is a clear, honest sentence or two that tells someone who you are and why it might matter to them, without the polish that makes people tune out.
18 Jul 2026 / 7 min read
Personal branding
How to write a LinkedIn recommendation that people believe
A recommendation is only as strong as the detail behind it. Here is a simple structure, opening lines by relationship, and how to ask for one without the awkwardness.
18 Jul 2026 / 8 min read
Personal branding
Professional headshot tips that work on every surface
A headshot is a trust signal, not a glamour shot. Here is what actually makes a photo read as professional, plus a DIY approach that looks intentional.
18 Jul 2026 / 8 min read
Personal branding
Thought leadership on LinkedIn, without the cringe
Real authority is granted, not claimed. Here is how to build it by publishing useful work consistently, and why the archive belongs on a site you own.
18 Jul 2026 / 8 min read
Personal branding
How to network on LinkedIn without spamming anyone
Good networking starts relationships instead of harvesting contacts. Here is who to connect with, how to reach out, and how to turn a connection into a conversation.
18 Jul 2026 / 8 min read
Personal branding
How to write an artist statement that sounds like you
An artist statement is not an academic essay and it is not a sales pitch. It is a short, honest note that helps a stranger understand what you make and why, before they have met you.
18 Jul 2026 / 7 min read
Personal branding
Personal branding for introverts: a quieter way to be known
The loud playbook tells you to post daily, network constantly, and turn yourself into content. There is a quieter route that suits how you actually work, and it holds up better over time.
18 Jul 2026 / 7 min read