The Folio blog
Portfolios, resumes, and getting hired.
Practical, no-fluff guides on building a portfolio that ranks, writing a resume that gets past the bots, and owning your corner of the internet. Written by the team building Folio.
All guides
Careers
How long should a cover letter be? Words, paragraphs, and pages
One page, 250 to 400 words, three or four paragraphs. Here is where those numbers come from, what happens on either side of them, and the one kind of letter that is allowed to run longer.
11 Jul 2026 / 7 min read
Portfolios
How to build a copywriter portfolio when you have no clients yet
Nobody hires a copywriter for a folder of headlines. They hire you for the thinking behind them. Here is how to build the portfolio from scratch, with spec work that reads as real work.
11 Jul 2026 / 9 min read
Portfolios
How to make a portfolio website without coding
Every no code builder promises you will not write HTML. Most of them still hand you a blank canvas and expect you to design a page. There is a faster way in.
11 Jul 2026 / 7 min read
SEO
Add your name to Google search: how to actually get on Google
You searched your own name and nothing came back. That is not a settings problem. It is a missing page, and it takes about an afternoon to fix.
11 Jul 2026 / 8 min read
Resumes
References on a resume: leave them off, and send this instead
Nobody hires you because of a name at the bottom of page two. Here is why references do not belong on the resume, what to prepare in their place, and how to make your references reachable without publishing their phone numbers.
12 Jul 2026 / 8 min read
Resumes
Resume bullet points: how many, how long, and what tense
The count, the length, the tense, and the periods. Every mechanical question people actually ask about resume bullets, answered in one place, with the reasoning behind each rule.
11 Jul 2026 / 8 min read
Personal branding
About me page examples for a portfolio website, with the copy
Every inspiration gallery shows you what an about me page looks like. None of them show you what it says. Here are eight portfolio about pages, the design each one is built in, and the paragraph that carries it.
12 Jul 2026 / 9 min read
Portfolios
How to write a UX case study that survives a hiring manager
A case study is an argument, not an album. Here is what goes in it, how long it runs, how to talk through it in an interview, and where the finished thing should live.
11 Jul 2026 / 10 min read
Portfolios
The video editor portfolio: a reel, three case studies, and a way to hire you
A folder of exported MP4s is not a portfolio. Here is the format that actually books editing work, and the honest answer to where the video files should live.
12 Jul 2026 / 9 min read
Careers
Letter of interest: when to send one, and what to put in it
A cover letter answers a posting. A letter of interest is what you send when there is no posting at all, which changes the opening, the proof, and the ask.
11 Jul 2026 / 8 min read
Careers
The software engineer cover letter, and the four times it is worth writing
Engineers are the most cover letter sceptical people on the internet, and mostly they are right. Here is the short list of applications where a letter changes who gets called, plus the format and a full example you can copy the shape of.
12 Jul 2026 / 9 min read
Careers
How to follow up on a job application without sounding desperate
The timing, the exact words, and three templates you can send today. Written for the stage before the interview, when nobody has replied and you are not sure you are allowed to ask.
12 Jul 2026 / 8 min read