The Folio blog
Portfolios, resumes, and getting hired.
Practical, no-fluff guides on building a portfolio that ranks, writing a resume that gets past the bots, and owning your corner of the internet. Written by the team building Folio.
All guides
Resumes
What is a good ATS score? The honest answer, with our rubric
Every resume tool hands you a target, 70 or 75 or 80, and none of them show their work. Here is the arithmetic behind ours, so you can judge the number instead of trusting it.
11 Jul 2026 / 9 min read
AI
Can employers detect an AI resume?
Nobody is running your resume through an AI detector. Something else is happening, it catches more people, and it has a fix.
11 Jul 2026 / 9 min read
Resumes
Should your resume be a PDF or a DOCX?
The file extension is the smallest part of this decision. What decides whether you get parsed is whether the words inside the file are still words.
11 Jul 2026 / 8 min read
Personal branding
How to make a personal website in 2026, step by step
Every tutorial on this topic has the same fatal step: "now write your content." Here is the whole process, including that step, and how to get past it in a minute instead of a weekend.
11 Jul 2026 / 9 min read
Careers
The interview portfolio: what to bring, what to say, what to send after
Most advice on this topic ends with a shopping list for sheet protectors. Here is what actually belongs in an interview portfolio, and how to have it in reach in every format the room might need.
11 Jul 2026 / 9 min read
AI
The best ChatGPT resume prompts (and the one thing no prompt can fix)
Prompts are the easy part. The part nobody writes about is that ChatGPT hands you text in a chat window, and a job application wants a document.
11 Jul 2026 / 9 min read
Portfolios
The social media manager portfolio that proves results, not posts
A grid of pretty posts tells a client nothing. A portfolio that gets you booked shows the account you took over, what you changed, and the numbers that moved after you did.
11 Jul 2026 / 9 min read
Careers
What is a career portfolio, and do you actually need one?
The definition, the sections that belong in it, what a good one looks like now, and how to build yours in an evening without a binder or a Word file.
11 Jul 2026 / 9 min read
Careers
Do cover letters still matter? The honest 2026 answer
Nobody is rejecting you for skipping an optional cover letter. But in five specific situations a letter is the thing that decides who gets called, and knowing which situation you are in is the whole skill.
11 Jul 2026 / 8 min read
Personal branding
Executive bio examples: three finished bios and the format behind them
Most pages on this topic hand you an empty box or a list of rules. This one hands you three complete executive bios you can read end to end, then shows you the format that produced all three.
11 Jul 2026 / 9 min read
Personal branding
What a personal website actually costs
Every page that answers this question is written by someone selling websites. So here is the arithmetic with nothing hidden: what you pay, what you get for $0, and exactly what $0 leaves out.
11 Jul 2026 / 8 min read
Personal branding
Personal website examples, grouped by what they are actually for
Most example galleries show sites you could never rebuild. These are grouped by intent, described section by section, and each one names the design that produces it.
11 Jul 2026 / 10 min read