The Folio blog
Portfolios, resumes, and getting hired.
Practical, no-fluff guides on building a portfolio that ranks, writing a resume that gets past the bots, and owning your corner of the internet. Written by the team building Folio.
All guides
Personal branding
How to write a LinkedIn headline that earns the click
Your headline is the most-read line on your entire profile, and it is doing two jobs at once: winning the click and getting you found in search. Here is how to write one that does both.
5 Jul 2026 / 9 min read
Personal branding
Google yourself: how to control what people find when they search your name
Before an interview or a deal, someone types your name into Google. Here is how to make sure the first thing they see is a page you own and control.
5 Jul 2026 / 9 min read
SEO
How to rank number one for your own name
When someone Googles you, the first result is your reputation. Here is exactly how to make that first result a site you own and control.
5 Jul 2026 / 9 min read
Personal branding
The digital business card, done right
A good digital business card is one link and one QR code that open a real page on your own domain, with a vCard that lands your details straight in someone's contacts. Here is what to put on it and how to build it.
5 Jul 2026 / 9 min read
Personal branding
How to choose a personal domain name you will not regret
Your domain is the one piece of your personal brand you carry between every job, project, and profile. Here is how to pick a name that is short, memorable, and yours for good.
5 Jul 2026 / 9 min read
Personal branding
What to put on your personal website (and what to leave off)
A personal website only needs six things to do its job. Here is the section-by-section blueprint, plus the optional extras that earn their place and the clutter to cut.
5 Jul 2026 / 9 min read
Careers
How recruiters find candidates in 2026, and how to be found
Recruiters do not read every resume in the pile. They search a database, run a name through Google, and shortlist the people who show up with proof. Here is how that search works, and how to win it.
5 Jul 2026 / 9 min read
Careers
How to find a job without applying online
Most jobs are not won in an application portal. Here is the pipeline that gets you hired without ever refreshing a status page: warm intros, targeted outreach, and being the person opportunities find first.
5 Jul 2026 / 10 min read
Careers
How to network for a job, even if you hate networking
Networking is not schmoozing at an event you dread. It is being useful and being findable. Here is how to do it without pretending to be someone you are not.
5 Jul 2026 / 9 min read
Careers
The informational interview, done right
Most people either never ask or ask so clumsily that they get ignored. Here is how to run an informational interview that people say yes to, enjoy, and remember.
5 Jul 2026 / 9 min read
Careers
How to follow up after an interview without being annoying
The gap between a good interview and an offer is often just a few well-timed messages. Here is exactly what to send, when to send it, and how to stay warm without becoming a pest.
5 Jul 2026 / 9 min read
Careers
How to negotiate salary without fear
Negotiating is expected, not rude. Here is the research to do, the words to say, and the mistakes to avoid so you walk away with more of the whole package.
5 Jul 2026 / 9 min read